Analysis of the past and present life of beer labe

Analysis of the past and present life of beer labels

at present, there are two kinds of transparent labels developed by the foreign packaging industry, one is plastic self-adhesive, the other is plastic cold adhesive label

American Eli company specially developed a kind of Fasson pressure-sensitive adhesive transparent OPP label material, which has good brand performance, printability, die-cutting processability and adaptability

Ellie company is developing a rapid aqueous de labeling solvent

beer labeling in the past and present life.

as a packer of the beer industry, the author has visited no less than 30 domestic breweries and has to stop in front of the flying labeling machine every time, Enjoy bottles of makeup filled beer jumping happily on the Krones line. Beer packaging in American stores is even more dazzling. Hand holed color boxes, pet plastic bottles, transparent labels, each packaging unit is permeated with a new idea

history of wine label

in the 1870s, Carlsberg, Budweiser and coo were born. The report pointed out that plastic will become the competitive advantage of 3D printing companies rs. All three beers have come to realize torque angle and grow strangely into the world's top brewers. Standing in Jincheng town built by the western pioneers at that time, overlooking a magnificent brewery in the cold spring of the Rocky Mountains, Coors' name is admirable. It is the founder of light beer and the leader of various innovative packaging. The silver label of Coors Light Beer has become the "silverbullet" loved by fashion consumers. For a period of time, the domestic industry has been arguing over "who will choose" between European strong beer and American light beer. The success stories of Budweiser and cools tell us: they are specialized in brewing and packaging, and consumers are happy to drink

as early as 1843, British breweries began to print small round labels on the mouth of bottles to show differences. In 1890, bass registered a red triangle beer label, becoming the world's first beer trademark. The early beer trademark was subject to the printing process, and the pattern was not strong. It only simply printed the brewery name and brand name, but the shape gradually evolved from circle and triangle to a variety of shapes, including oval, pear, rectangle, square, shield, barrel, diamond, octagon, hexagon, parallelogram, saddle, crescent and bread, etc

label competition of beer enterprises

small things can make beer innovative. With the brewing flavor becoming increasingly homogeneous, beer differentiation and sales war ultimately rely on packaging. In 2005, Tsingtao beer standard logo and Yanjing 100% adopted metal aluminum foil and snowflake unified green labels, and the labels of several major beer brands all took on a new look. Beer manufacturers and label printers are seizing the opportunity to launch a variety of new materials and processes, so that consumers can continue to feel the innovation of products

when Kingway beer adopted transparent plastic labels for the first time in China, the sales demand jumped. Young consumers feel that the clear and transparent plastic film brings a "label free" vision, but they do see its crystal like existence, and the fashion feeling is unforgettable. The wet strength and physical properties of plastic labels are better than those of paper labels. Sticking them on the bottle can enhance the anti-collision force of beer bottles. In addition, they are durable and can prolong the shelf display and night ice water time

this kind of self-adhesive film label is more used in many industries such as beverages, daily chemicals, pharmaceuticals and electronics. Domestic beer labels are mainly traditional wet adhesive labels. However, consumers are no strangers to self-adhesive labels. Coors' partner lion beer in China once used a large number of self-adhesive coated labels. Even when the brand withdrew from the market, its unique labeling form still reminds people of "Shihao". Thin film beer label is the king of the standard. Because it is in the market testing stage, its commercial application needs to be developed. According to statistics, 1.5 billion non-alcoholic beverage (NAB) stickers, 1billion wine stickers, 2billion flavored alcoholic beverages (FAB) stickers and 1billion beer stickers are concentrated in high-end brands

self adhesive transparent plastic label has unprecedented brand impact. After bukingway, Carlsberg, Qingdao and Budweiser successively launched high-end crystal labels, and several domestic breweries are also eager to try. At present, there are two kinds of transparent labels developed by the foreign packaging industry. One is plastic self-adhesive, and the printing technology is mature. Because the price is 10 times higher than that of ordinary paper labels, it also needs to invest fixed capital to buy labeling machines, and large-scale promotion is yet to be seen. The other is the plastic cold label, which is printed by roll film with a thickness of 25um and cut off (direct cutting or die cutting). It mainly tests the fatigue performance of production materials into a single label, which is called cutstack. The plastic pre cutting label is the same as the labeling machine and glue of the current paper label in the brewery, and the packaging workshop can save the cost of installing a self-adhesive labeling machine. However, the plastic pre cut label can not overcome the blistering and wrinkle defects in the wet pasting process, which affects the transparency and beauty of the label

the market share of cold label decreased, and the transparent plastic label increased.

the overall specialization of self-adhesive labels is high, especially for beer plastic labels at present. American Eli company specially developed a kind of Fasson pressure-sensitive adhesive transparent OPP label material, which has good brand performance, printability, die-cutting processability and adaptability. Film plastic label printing can adopt both relief rotation and silk lithography, as well as the combination of modern flexographic printing and gravure hanging convex silk plate. Domestic professional self-adhesive manufacturers such as Zhengwei, guoma, Yongsheng, Jiangtian and other enterprises have deployed enterprises from Lintec, sanki, Shiki, iwasiaki, Ondo, labelman, kopack, Comco Nilpeter and others represent the world's leading printing machines. Flexo/gravure printing is characterized by large batch, uniform printing surface and bright colors. The cooling roller is especially suitable for the printing of soft plastic labels. Combined with silk or relief rotary printing, it makes the graphic lines prominent, the field color saturated, and the gradual color bright, pushing the drum film label printing brush to the exquisite pole

the combined printing process is equipped with rotoflex magnetic die-cutting system, which ensures the cutting accuracy of pressure-sensitive adhesive fabrics on the one hand, On the other hand, it meets the labeling speed of beer bottles per minute. The speed of self-adhesive labeling used to be a technical problem that beer manufacturers worried about. The efficiency of self-adhesive labeling machines made by Krones, KHS and keshimin has been close to that of cold adhesive labeling. The labeling technology department of Krones Group has newly developed a component labeling machine equipped with four sets of labeling systems, including pre cutting cold glue labeling station, hot glue labeling station (canonical), drum ring labeling station (contiroll) and drum self-adhesive aps2 labeling station, which covers the investment direction of the beer industry in the next 10 years. With regard to the recycling and bottle washing treatment, Eli company is developing a rapid aqueous de standard solvent. The supplier Shanghai Zhengwei company believes that once the plastic label is rolled out in the beer packaging industry, the commercial cost must be reduced accordingly

according to the statistics of European and American industries, the total amount of traditional cold labels is decreasing by 3.6% every year, while self-adhesive labels, especially transparent plastic labels, are increasing by 10%

source: China Food Technology